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Background and Research
Without Boundaries is a project that addresses discrimination in this world. Generally, we tend to group people into different races based on their appearances, like skin colours. Which will lead to stereotyping and discrimination in the end. More violence protests will rise because people are now being fed up by discrimination.
This project, aims to educate people using data and facts about human migration and evolution, will tell people that we are first and foremost a human being that, historically and biologically, come from the same place.
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" How do I create a project to address
this sensitive topic without offending anybody?"
Solution
Although the solution could not really solve the problem, as discrimination and racism had a extremely deep history and which could not be solved by one single solution. However, at the very least, this solution could make the world a little bit better place.
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With the notion of 'What if... we don't need a reason to be kind to others', it will trigger the kindness and compassion that every human being have. Combine with the idea of gift giving and receiving, will result in a single act of kindness to other people.
" What if... we don't need a reason
to be kind to others."
Idea
Putting a vending machine that can produce surprise gifts with 'kindness','goodness','trust','respect', and 'compassion' as payment ( or donation ). The vending machine acts like a bank where they save or give (lend) to the audiences.
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First, the audience will place a payment, the next person can either give payment or receive gift. Therefore, you need other people 'payment' for you to receive the give. Or it can be said that if you give something, you will receive something in return, so it is like a chain reaction.
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the act of gift giving and receiving can, theoretically, increasing compassion level of human being.
Deliverables
Series of Posters (Key Main Visuals)
Vending Machine's Design
Packaging
Video
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Video
Background music from: www.bensound.com
Clips of News courtesy from BBC, DW, Aljazeera, Global News and CBS Morning
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Vending Machine
Packaging Design of the Gift Box
The Design Idea is to have some kind of pop out feeling packaging. The red string is there to make It looks like a ribbon that is usually on gift box.
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Series of Posters
Poster #1, "Kindness"
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Tagline:
What if... we don't need a reason to show kindness to others?
Colour:
Pink - to represent love.
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Poster #2, "Trust"
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Tagline:
What if... we don't need a reason to not to judge people from the color of their skins?
Colour:
Blue - to represent peace and trust
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Poster #3, "Respect"
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Tagline:
What if... we don't need a reason to always respect others' cultures?
Colour:
Purple - to represent dignity.
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Poster #4, "Life"
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Tagline:
What if... we don't need a reason to always treat others' life equally?
Colour:
Red - to represent life.
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Poster #5, "Goodness"
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Tagline:
What if... we don't need a reason to always be good to yourself and others?
Colour:
Orange - to represent optimism and encouragement.
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