A self-branding project. The logo is inspired by the birth cycle of the mythical bird, Phoenix. When the phoenix dies, they will turn into ash and from the ashes, they will rise and reborn into another phoenix. The moral from this story is not to ever give up. When you fall, you have to persevere and bounce back to become a greater and more successful person. The colour orange is to show warmth and positive feeling.

 

The brochure is a self promotional hand-made flip book made by using printed 300 gsm matte papers. It tells the audience about my personality and what I perceive as a design, as well as, my archetype.